(Source: The University of Chicago Booth School of Business) For the lucky few, inspiration can strike just as suddenly and colorfully as it does in the movies: a thunderbolt of creativity. A flash of understanding. The proverbial light bulb over the head. However, for most of us, turning a nascent idea into a plan with real potential is far more difficult. And in the business world, knowing how to identify a winning idea right away saves precious time and resources. That skill is at the heart of Entrepreneurial Discovery, a class taught in the autumn quarter by Mark Tebbe, an adjunct professor of entrepreneurship who is himself a veteran entrepreneur and a longtime judge and...
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